The platform is rolling out a new feature that enables them to reduce the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the service revealed that it presently contains over 1 billion content made with AI.
Trial and Implementation
This change is being tested over the coming weeks before a widespread release. This shift aligns with a rise in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly a tenth of the most rapidly expanding channels on another major platform primarily display content made by AI. A significant portion of this output is classified as mass-produced AI material, a term for poor-quality, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that many people like content made with AI tools, ranging from computer-generated images to informative clips, and we want to give people the ability to increase or decrease of that, according to their own preferences,” commented a company executive.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its network identified as AI-generated. In total, more than 100 mn videos are submitted to the service every day, making AI content a limited portion of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the level of AI content they see by accessing the topic control feature in the application and picking “AI-generated content”. Additional categories that can already be adjusted under the filter encompass news, style, beauty, and choreography.
Platform Guidelines
The platform’s policies require users to identify lifelike artificially created content, and it bans harmful deepfakes of public figures or emergencies. Any believable artificial content that is without a tag can be deleted under its community policies.
In addition, the platform will now apply an artificially created watermark to content made using its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This step is aimed to deter users from attempting to evade the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2m educational fund for professionals and groups to produce educational content about using AI responsibly. This project will support educational bodies focused on training computer science.
Moderation Strategy
The platform has defended its safety measures, during discussion over plans to cut jobs for a large number of safety staff in the United Kingdom. TikTok is planning to cut a significant number of roles in its user protection team in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can protect employees by eliminating the most graphic content ahead of it gets reviewed by staff. TikTok announced a notable drop in shocking and graphic content handled by safety staff over the previous year due to intervention by its automated systems.
It is vital to integrate people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”
